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After earning her degree in Industrial Design from the Tokyo University of the Arts, this talented designer honed her craft at TOTO Ltd before launching her own studio, NORIKO HASHIDA DESIGN, in 2008. In 2009, she joined the faculty of the Department of Design Engineering at Shibaura Institute of Technology as a professor. With a focus on designing household goods, furniture, and equipment that evoke emotional responses, she is also known for her groundbreaking work applying Kansei Engineering principles to design, as showcased in her book "Emotional Design in Practice," published in 2020. This renowned designer serves as a jury member for prestigious design competitions like the Good Design Award and Kids Design Award and has been recognized with numerous accolades, including the iF Design Award, Red Dot Design Award, JIDA selection, and many others.