A Phaidon book on Braun’s design history, with 500+ images, archival material, product photography, and the story behind one of modern design’s most influential brands.

Description

Before “good design” became a slogan, Braun was already showing what it could look like on a kitchen counter, a bathroom shelf, a bedside table, or in the palm of a hand. Radios, shavers, calculators, clocks, speakers, coffee makers — ordinary objects, given a visual language so disciplined that many still look current decades later.

Braun: Designed to Keep tells the story of the German electronics company founded in 1921, and how it became one of the most influential names in modern product design. Published by Phaidon, the book gathers more than 500 images, including new photography of Braun’s iconic products, archival drawings, advertisements, internal documents, and correspondence. It also looks at the people behind the company’s design culture, from leadership teams to designers, placing Braun’s work within the broader history of postwar Germany and everyday life.

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