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Finnish brand Pidät was founded by designers Mika and Julie Tolvanen of Studio Tolvanen. The word “pidät” has three different meanings in Finnish: you hold, you like, you keep. All three represent the purpose of design and the brand’s goal of creating beautiful, practical, and durable everyday objects. Apart from producing timeless products that embody the principles of Nordic design, the company also focuses on sustainable manufacturing methods. Recycled materials, easily recyclable products, and eco-friendly packaging stand at the heart of the brand’s mission to contribute to a greener world.