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MiaCara was founded by Sebastian Zweig. After working for years as a manager for prestigious companies such as Lego, De Sede, and Schwan-Stabilo, Sebastian Zweig wanted to create his own brand. Upon realizing that the available pet products weren’t up to scratch in terms of design and quality, he decided to create MiaCara. The name means “my darling” in Italian and creatively references the family’s Labrador named Cara. The company’s collection includes both dog and cat products, the former launched in 2011 and the latter introduced in 2015. The two categories combine high-quality fabrics and fillings with elegant design. A blend of function and modern style, the MiaCara collection features a minimal aesthetic and premium materials, with all of the products carefully made by hand.