Made by Choice is the brainchild of Lasse Laine, Sebastian Jansson and Niclas Ahlström. Sharing a common vision, the three founders created a value-driven company that draws inspiration from Finnish design heritage and the Nordic urban lifestyle to make distinctive furniture and home accessories.
The Made by Choice collections explore new narratives via multidisciplinary design, but they ultimately share the same theme: Nordic happiness. Anchored in authenticity, simplicity, and sustainability, the Nordic style of living leads to high levels of happiness. Indeed, Nordic European countries score high on this metric, with studies continually finding that Nordic people are among the happiest in the world.
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