Founded in Copenhagen in 2013, Elements Optimal (EO) is a design brand driven by clarity, creativity, and craft. With a focus on bold simplicity and lasting quality, EO collaborates with independent designers worldwide to create products that feel current but never fleeting. The collection spans three lines: EO PLAY, a joyful selection of design objects for kids; EO NEXT, a forward-looking range of home goods; and EO STUDIO, a platform for bespoke design collaborations. From playful forms to sharp, functional pieces, everything EO produces is made with care, purpose, and a passion for design that speaks across generations and borders.
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