Asemi Co. derives its name from “asemic writing,” a form of wordless, open-ended communication that invites personal interpretation. Regardless of language or background, asemic writing allows the reader to create their own meaning, making it a truly universal form of expression. As Satu Kaikkonen eloquently stated, “Asemic art, after all, represents a kind of language that’s universal and lodged deep within our unconscious minds.” Through their creations, Asemi Co. seeks to embody this philosophy in design, producing products that are universally understood, regardless of cultural or linguistic differences. At the same time, the company is dedicated to preserving the craftsmanship of traditional techniques in an increasingly fast-paced world.
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