Aruliden is an award-winning brand strategy and product design firm based in New York City. Their studio was founded in 2006 by Rinat Aruh and Johan Liden. In addition to their brand work, they have designed several products under their own brand, including the Glasscape series. “Producting is about making a product so robust that it evokes the soul of the brand and speaks for itself. No need for flashy tag lines or over styled visual campaigns. Just a great solid speak-for-yourself product.”