Swiss industrial designer Yves Béhar was the 2004 National Design Award winner in the category of Product Design. Based in San Francisco, he and the firm he founded in 1999, fuseproject, have become recognized for designing objects based on conceptual narrative inspired by the user's experience, and for blending design and brand development. Béhar is a versatile designer, who is at ease experimenting with new concepts, clients, materials, and technologies. He has produced a wide spectrum of work including the One Laptop Per Child laptops and tablets, low-cost devices designed specifically for children in the developing world, a luxurious chandelier for Swarovski that combines crystal with contemporary lighting technology, as well as SodaStream systems and the Jawbone UP fitness tracker, products that exemplify his dedication to creating design for the mass market.