Keita Suzuki

Born in 1982, he is the founder of the Product Design Center, a design office that aims to represent Asian design and collaborate with people from different areas of the world. Influenced by his grandfather's collection of Asian crafts, Suzuki has a deep appreciation for traditional craftsmanship and seeks to reinterpret it through understated design. He believes in "steady innovation," evolving objects to make them relevant for modern times while preserving their historical significance. Suzuki's design process revolves around the concept of lines, seeing everything as a collection of lines that affect beauty, functionality, and cost. He draws inspiration from Tokyo's vibrant mix of cultural and commercial addresses, and his designs often include kitchenware, as he finds incomplete objects that people use by hand particularly attractive.