Keiji Ashizawa is a Japanese designer based in Tokyo, whose designs are rooted in the attempt of realising the full potential of each material in relation to the function of both the material and the product. Based on this idea, the simple, refined and light shapes typical of Ashizawa’s designs are formed organically during the design process. A particular influence for Ashizawa’s approach to design comes from his ten years of experience as an architect and a steel fabricator before his career as a designer.