Based in Copenhagen, GROUNDWORK Studio was founded by Morten Bo Jensen after more than a decade leading design at one of Denmark’s most recognized brands. His new chapter focuses on the kind of work that doesn’t rush. Furniture, lighting, kitchens, bathrooms—it’s all approached with the same steady hand and attention to detail. The studio’s method is clear: strip a product down to its essentials, build it back up with care, and make sure every choice—material, joinery, proportion—earns its place. GROUNDWORK isn’t chasing trends. The goal is to create pieces that quietly carry the identity of the brand they’re made for, that wear well, age well, and feel right long after the novelty wears off.