Benny Frandsen, a luminary in Danish design, has been at the forefront of lighting design since 1968 as the founder of FRANDSEN. His journey in the world of lighting began with a commitment to classic designs crafted from high-quality materials, a passion that has earned him numerous international accolades. Frandsen's work embodies the essence of Scandinavian aesthetics, seamlessly blending form with function. His collaboration with WOUD, a relationship marked by mutual respect and shared values, has been a cornerstone of his career. Frandsen's synergy with WOUD's ethos of design excellence paved the way for groundbreaking professional dialogues and the birth of the Cono lighting series. Mia Koed, WOUD's Creative Director, recalls a conversation with Frandsen about the need for a lighting series tailored for the contract market. Frandsen's response, marked by his characteristic blend of vision and pragmatism, led to the creation of the Cono series. In designing the Cono series, Frandsen focused on marrying aesthetics with functionality. His goal was to craft lighting solutions that not only enhance spaces but also bring joy and satisfaction, catering to both business and leisure environments. His creations stand as a testament to his belief in the power of design to enrich everyday experiences, illuminating spaces and lives alike.