Founded in 2004 by Tanja Vibe and Petra Olsson Gendt, All the Way to Paris (ATWTP) began as a visionary graphic design duo and has since matured into a globally recognized collective renowned for their innovative contributions to visual communication. With accolades spanning multiple disciplines, ATWTP distinguishes itself by transcending conventional expectations, embracing a vast array of creative challenges. Their portfolio is diverse, including graphic identities, digital designs, and illustrations, as well as art and museum catalogues, exhibition graphics, books, textiles, and interior designs. Central to their philosophy is a Scandinavian-inspired dedication to streamlined functionality, prioritizing simplicity and practicality in every design solution. This approach not only shapes their aesthetic but also guides their methodical elimination of superfluous elements, ensuring every project is both purposeful and impactful.