Alejandra Gandía-Blasco Lloret is a Spanish designer and creative director shaping contemporary furniture and design through a multidisciplinary approach. As part of the second generation of Gandia Blasco Group, she played a key role in the launch of Diabla, a brand created to embrace fresh, unconventional designs that didn’t fit within the company’s existing collections. With a strong focus on originality, color, and adaptability, her work reflects a deep understanding of modern lifestyles, from compact urban spaces to outdoor environments. Beyond design, she is involved in material research, semi-industrial production methods, and the evolving role of designers in a rapidly shifting creative landscape. Her projects bridge art, craftsmanship, and industry, embracing collaboration with artists, artisans, and scientists to push the boundaries of contemporary design.