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Itsumo

The Itsumo collection by Naoto Fukasawa for Alessi is a refined tableware set embodying everyday elegance. The collection, crafted from fine porcelain, is available in two versions: timeless white and a blue-patterned design created in collaboration with centenarian artist Samiro Yunoki. As Yunoki’s final work, the intricate blue pattern adds a meaningful artistic touch. The name “Itsumo,” translating to “every day and usually,” reflects Fukasawa’s vision of simplicity paired with versatility, making the set ideal for any culinary tradition. A unique “donkaku” edge—a subtle tactile and visual detail—defines the collection, enriching the sensory experience. Seamlessly blending Japanese aesthetic values of restraint and appreciation for detail, Itsumo transforms every meal into a moment of understated beauty. Both styles can be mixed and matched to create a personalized, harmonious table setting.

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