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Way of Will was inspired by a deeply personal experience that made founder Willie Tsang realize the power of essential oils and the effect aromatherapy can have on both the body and mind. The brand’s range is designed as a natural essential oil body care system that enhances the workout experience and an active lifestyle via formulas created to stimulate, soothe, moisturize, and protect the skin. All of the company’s essential oils are extracted from flowers, stems, leaves, roots, fruits, or resins. The all-natural ingredients are also cruelty-free and have no artificial colors or synthetic oils to guarantee optimum results both inside and outside the gym. Way of Will is based in Toronto, Canada, where the brand designs, formulates and produces all of its products.