This modern Judaica brand was established by Dana Hollar Schwartz after she discovered that she couldn’t find an elegant mezuzah designed in the Modernist style. After bringing designer Jamie Wolfond on board, Schwartz launched a collection of Judaica objects that are as beautiful as they are practical. The NYC-based company aims to help Jewish people re-engage with their traditions and faith through refined and contemporary objects. At the same time, it also the goal of sharing the culture with non-Jewish people. The name also reflects the blend of tradition and modernity, as Via Maris is a modern term for the ancient route that linked Egypt to the empires of Syria and Mesopotamia, and Anatolia.
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