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Rubberband is a design company that makes stationery, products and accessories for the modern world. Under the creative direction of Ajay Shah and ASDS, the company is dedicated to creating progressive and design led products. Within the existing framework of archetype objects we strive to explore a language of simplicity, thoughtfulness, intuitive functionality and a naturally progressed formal language. Their design restraint is not aimed at achieving a minimal looking product, nor is it about styling but rather seeking reasoning and balance across function, clarifying use, and creating happiness. And in doing so, proposing a new concept of living and working which is unburdened and fresh. Rubberband also work with international artists and designers who bring new expressions to their products. Rubberband stands for good design in everything it does, from product to communication.