Founded on January 1, 1968, by Hartmut Räder, the räder company emerged during a time of cultural transformation marked by the influence of the Beatles, the Rolling Stones, and the hippie movement. Räder’s emotionally resonant products met the era’s demand for enhanced everyday design. The company began with handcrafted items produced in limited editions within its own workshops. Over time, it expanded to include paper goods, stationery, and greeting cards, drawing inspiration from global sources. By the 1980s, räder had become an innovator in the gift items market.