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Swiss electronics brand Punkt. was founded by Petter Neby in 2008. The name refers to the German word for “point” or “full stop”, symbolizing the brand’s focus on clarity and simplicity. Offering a different take on consumer electronics, the company makes innovative products that are simple, pared-down and timeless. The brand’s art director is award-winning designer Jasper Morrison, resulting in a stylish and minimalist collection of electronics. Created to minimize distractions in day-to-day life, all Punkt. products offer simplified, straightforward alternatives to over-complicated designs, featuring only on essential features. The Punkt. range comprises mobile phones, phones, and clocks as well as phone cases and other accessories.