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Pokeboo is a subsidiary of Japanese company ATOM. Founded in 1942, ATOM initially produced work clothes before switching to gloves and boots made from natural rubber sourced from Japan and Thailand. Innovative and versatile, the Pokeboo boots are lightweight and entirely portable. The flexible rubber material folds easily, allowing users to carry them in a bag with ease. Weighing only as much as an average plastic bottle drink, the boots are also compact and fit neatly inside a carrying pouch for more convenience. The Pokeboo boots have received the Good Design Award 2018.