ORB rethinks everyday household essentials, starting at the kitchen sink. Its ORB Sponge replaces the familiar flat pad with a flexible, spherical form and pairs it with a dedicated drying base. Designed together, the two components address both dishwashing and what happens afterward: the sponge has a place to rest, dry, and stay within reach. The brand focuses on practical improvements to familiar objects, considering their shape, longevity, and appearance alongside their daily use. These are tools made to stay on the counter, rather than disappear into a cabinet when the dishes are done.