Notabag was conceived as a response to a practical issue: the difficulty of using tote bags while cycling. This challenge inspired the creation of a bag-backpack hybrid that offers greater convenience. Their innovative design has earned recognition and awards, placing Notabag among the top products in both German and international design landscapes. In addition to creating practical products, Notabag emphasizes sustainability. They believe that eco-friendly decisions are easier when solutions are both functional and aesthetically pleasing. As part of their commitment to the environment, Notabag is a member of the 1% for the Planet organization, contributing 1% of annual sales to support environmental nonprofits.