IVV, short for Industria Vetraria Valdarnese, is an Italian glassmaker based in Tuscany and founded in 1952. For more than seventy years, the company has produced glassware and home objects that bring together traditional glassmaking and a distinctly Italian sense of color, elegance, and everyday use. From tableware to decorative pieces, IVV’s collections tend to feel lively rather than precious, with a strong focus on material, light, and the visual character of glass itself.