I Love Handles is a Portland design studio turning simple ideas into everyday tools with a wink. Founded by designers Avik and Rich, the brand took off in 2010 when their “Rock Band” watch strap for Apple’s iPod nano went viral. The approach hasn’t changed since: keep the move clear, keep the build honest, and make something you’ll actually use. The collection now ranges from magnetic wall racks and desk organizers to bike and tech add-ons, small gifts, and the playful offshoot Walrus Toys. Pieces typically hinge on a single smart gesture—a groove, a strap, a hidden magnet—so setup is obvious and the object earns its spot at home or on the go. Designed in Portland and produced with reliable partners, I Love Handles delivers products that are clever without fuss and practical day after day.