Hibi

The brand name “hibi” translates to “day to day” or “daily” in Japanese. This name was chosen with the wish that users would keep it close at hand, relishing its scent as per their daily moods or specific events. The logo ingeniously juxtaposes two instances of the Chinese character ‘日’ (day) side by side. The objective behind this design was to achieve a minimalist and stylish aesthetic, steering clear of any ostentation.