A GAN rug is a collaboration—between designers who push boundaries and artisans who bring ideas to life, knot by knot. Patricia Urquiola, Charlotte Lancelot, and other visionary creators work closely with skilled weavers in India, where every piece is made by hand using time-honored techniques. These rugs aren’t just placed in a room; they shape the way a space feels, adding warmth, depth, and a sense of presence. Wool, jute, and recycled fibers take on unexpected forms, turning traditional craftsmanship into something fresh and modern. The result is not just a rug, but a living piece of design that carries the mark of every hand that shaped it.
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