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Design-based gift company Areaware has always put the artist first. It expresses this commitment not only through its marketing messages and packaging but also by giving back to the artist community. A special focus of these efforts is on engaging with and supporting the next generation of talent. Areaware has recently partnered with a renowned design university to give its students a real world track to the product design process and a view of the steps involved in guiding a design from concept to reality.