Description

At first glance, it is an elegant, minimal watch. But things are not so simple. A subtle effect is taking place as elusive numbers pass in and out of view. The hour “hand” is actually a disk, with the hand silhouette reversed out, exposing the numbered face beneath. Designer Ross McBride created Normal Timepieces as a venue to express his own aesthetic, and thoughts on design. He has been greatly influenced by pioneering mid-century American design, as well as the Japanese sense of minimalism, and craftsmanship. Ross believes that the products we choose for ourselves, particularly the ones we carry with us throughout the day, are extensions of us. They should act to reenforce our persona, not distract from it. Therefore, as policy, our identity never appears on the watch face, so that his brand never competes with your brand. Normal products are created for those who appreciate such subtlety, and have a quiet confidence in their own design sensibilities.

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