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Stockholm-based watch brand TID Watches was founded in 2012 by Ola E. Bernestål, Petrus Palmér, and the co-founders of design studio Form Us With Love, Jonas Pettersson and John Löfgren. The company’s name means “time” in Swedish and reflects the brand’s mission to create versatile timepieces that pay homage to the precious nature of time. Minimalist and distinctive, the TID collection explores the simplicity ad purity of form with understated watches. The brand’s timepieces boast clean dials that maximize clarity in forward-thinking designs. All of them are designed by Form Us With Love, an award-winning studio that has received various awards and mentions, including an iF Design Award.