Normal Timepieces was launched in 2006 by product designer, Ross McBride, with the goal of becoming a well known, and respected designer timepieces brand throughout the world. The brand's creative base is divided between America, and Japan. Its "edge" comes from Ross' Los Angeles background, and its refined sense of minimalism comes from his many years in Japan. Normal Timepieces believes that a watch is a very personal item. It is an extension of one's self, not unlike perfume is to a woman. Therefore, you will never find unnecessary graphics, or our branding on the face of the watch. All that is important is that the wearer knows it is a Normal Timepiece, and that the watch's identity will never compete with their own.