About The Company
THE STORY/ABOUT US
When Cristina Lanza, a cosmetics executive, and Davide Carbone, a graphics designer, met in their native Italy, their mutual love for their country's style and culture as well as for their soon-to-be-adopted city of New York led to a collaboration of mind, spirit and talent that is now known as Gessato.
They were aware of a void in the market for men's luxury skin care products that went beyond just a surface appeal but actually remedied the needs and problems that are unique to men's skin and grooming. So in 2005, they decided to fill that void by creating Gessato. Gessato's men's skin care products are manufactured and marketed in the United States with an Italian sensibility for time-hewn craftsmanship, quality and attention to detail.
The very name, Gessato, is personal to Cristina and Davide. First, it describes the chalk-stripe suiting fabric that sets the tone for the products and packaging, inside and out, and refers to the traditional elegance of contemporary Italian aesthetics and culture. But it also pays homage to their families who were both steeped in Italy's Biella area textile traditions.
The company's logo and packaging reflect Gessato's blend of old-world tradition and natural ingredients improved with the most technologically advanced formulations. It reflects Gessato's mission to honor the past while also looking to the future. The noble lions of Italian royalty, a symbol of richness and strength; the naturally stark silver and white palette, symbols of peace, serenity and well being; and the Latin motto, "Providentiae memor" (with gratitude for divine guidance) converge to outwardly represent the essence of Gessato's products.
THE PHILOSOPHY
When it comes to caring for his health and well being, the Gessato man is not looking for bargains or shortcuts but for optimal performance and measurable results. Gessato's men's skin care treatments employ only the highest quality and most exclusive natural ingredients in highly researched formulations. They appeal to men who seek out the best so they can look their best.
Men have only recently learned what women have long known, that taking care of your skin in small ways will reap great benefits in years to come. It isn't about fussing or vanity, but about the knowledge that taking a few moments to use Gessato's products during your daily grooming routine now will ensure that the harmful effects of environmental conditions and natural aging can be minimized in the future.
Gessato was created to find solutions to the skin treatment needs and problems that concern all men and it takes this responsibility seriously. It is totally committed to producing the most effective and luxurious skin care treatments prepared with a combination of scientific knowledge and the utmost care for its customers.
The Gessato skin care line is sold only in select fine men's stores and luxury specialty stores across the United States and through their online stores as well as directly from the Gessato.com web site.
